Dead On Arrival: Warhammer 40,000: Dawn of War III Barely Makes 70,000 Steam Sales After First Day

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Most of the time, the fans are always right. Warhammer 40,000: Dawn of Ware III barely made a dent in its first day sales which pale in comparison to its peers, mostly because of a confused revision of the game’s genre. As one fan puts it: “we tried to tell you, we want a Dawn of War game closer to Dawn of War 1, not Halo Wars mixed with a MOBA.”

Dead On Arrival

This is what happens when conventional game publishers listen to yes-men: they end up with a dead on arrival game such as DoW 3. There may be 15,000 people playing right now, but fans of the franchise are doubtful how long it would last if less than 70,000 bought the title from Steam on the first day, according to third-party site SteamSpy.

History Repeats Itself

Fans of the RTS genre may remember a similar incident involving a much bigger title about 7 years ago: StarCraft 2. It took Blizzard a lot of investment to continue forcing changes down fans’ throats, and eventually gave up recently to release a remastered version of the original for a thriving hardcore fan base to play.

Unfortunately for Relic Games,¬†they’re not as wealthy as Blizzard. It remains to be seen how they get out of this one.


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  • Barry Harden

    Small devs like this need to concentrate on releasing games for the PS4. Over 60 Million installed user base should help a developer like Relic Games.

    • William Fenton

      Only because the user base mostly dislikes it.

      Witcher 3 sold better on PC than other platforms, and that’s not an RTS.

      Warhammer Total War sold millions.